Essential tasks to establish your marketing presence and sales process
Logo, colors, fonts, voice, and visual style
Clear statement of what you offer and who you serve
Demographics, pain points, and decision-making process
Portfolio, services, testimonials, and contact information
Professional headline, summary, and featured work
Choose 2-3 platforms where your audience is active
Topics, formats, and publishing schedule
Free resource to capture email addresses
Email marketing platform and welcome sequence
Document successful projects with results
Request feedback from satisfied clients
Incentivize existing clients to refer new business
Events, groups, and communities to join
Conferences, podcasts, and webinars
Complementary service providers for cross-promotion
Keywords, meta descriptions, and content optimization
Google Analytics, LinkedIn insights, and conversion tracking
Lead qualification, discovery calls, proposals, and follow-up
Hourly, project-based, retainer, or value-based pricing
Standardized format for client proposals